Toyota Prius C ad campaign begins with “Malti-poo” spot

Posted by: Autoblog Canada onMarch 12th, 2012

The curtain’s been lifted on the ad campaign for the Toyota Prius C, and it’s all about the game of life via the boardgame The Game of Life. The first spot is called Malti-poo and in it’s ad-speaky way it targets “city-dwelling millennials” as it “demonstrates key vehicle attributes in a fun and …

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