Tesla Model 3 Orders Numbers Are Official

Posted by: Xavier Kwan onMay 19th, 2016


The marketing behind Tesla’s highly anticipated Model 3 launch was borderline genius. Create hype and a sense of allure to draw in customers, then create the hook by making an instore site where customers had to line up and get their pre-orders in. The payoff was a staggering 400,000 preorders for the Tesla Model 3. Tesla revealed the official tally at 373,000 pre-orders with 8000 initial cancellations, and 4,200 pre-orders being duplicates.

That is a staggering number of pre-orders for a car the owners won’t get for a few years out. Demand for the Model 3 continues to grow, so it should be expected that orders will continue to come in for the company.

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