Posts Tagged ‘scion’

Toyota’s Rebranded and Facelifted 86 Hits New York

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As Toyota begins to transition the Scion branded FRS to the Toyota 86, they also take this opportunity to give the car a small refresh for the 2017 model year and debuted it to the public at the New York International Auto Show today. The refresh is not a dramatic change to the 86’s already attractive exterior, rather, it incorporates minor updates to bring the car up to par with current technologies.

The front facia of the 86 receives most of the updated treatment. Previously, the 86 utilized integrated lower LED lights in the bumper for additional auxiliary lighting. The bumper lighting treatment is now gone and integrated into the headlamp fixtures as LED turn signals and auxiliary lights. The front bumper now features larger side openings with integrated winglets and a subtle lower splitter design that’s integrate into the bumper. The rear of the car received less updates, but is brought up to spec with integrated LED lighting in the tail lights. The rear diffuser and bumper is kept inline with last year’s model.

The inside cabin received a refresh to give owners more ergonomics and a create an overall better place to be when behind the wheel. The instrument cluster is updated with an integrated digital diagnostic display on the right side providing vital car information. New satin aluminum trip has been integrated into the interior cabin as well which provides better touch and wear. The steering wheel no longer has leather perforation but in return drivers get more accessibility to vehicle function via new infotainment buttons.

As the Scion brand winds down and the 86 gets a new name and company logo, this year’s refresh is very well positioned to help the FR-S along its identify change to the 86.

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Three Scions to be Rebranded as Toyota

2012 Toyota 86 GTS

Since Toyota publically announced the shutting down of their Scion brand back in February, Scion enthusiasts and general consumers alike have been waiting to see what will happen with the slated new models under the brand. Well Toyota Motor Corp. answered and said that they will use the Toyota brand for three new upcoming models which were originally slated to be branded as Scions.

One of those models is the Scion FR-S. This vehicle is known by the FRS name in North America, but will carry the Toyota 86 name moving forward. The name “86” references back to Toyota’s legendary Corolla GTS which was also known as the AE86 in Japan. I’m sure FRS enthusiast will be elated with the new name.

The 86 will be getting a refresh as well which will debut at the upcoming New York Auto Show. The car will likely have updated body work such as bumpers and headlight treatment.


Toyota All New C-HR Leaked Before Geneva

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Toyota once again is setting their sights on the younger consumer market targeting the 18 to 35 year old market segment. Toyota’s soon to be dissolved Scion brand did just that and brought about a huge cult following with certain vehicle models. This time, Toyota will be offering up the C-HR under their own brand to the youth group.

We covered the C-HR when it made its first appearance as a concept vehicle at the Paris Motor Show more than a year and a half ago. With it’s low roof line, aggressive styling and oversized wheel arches housing equally monstrous wheels, the C-HR concept made huge first impression. Sized as a two door at the time, the C-HR looked like the FR-S sport coupe got angry, really really angry. The soon to be production model will be unveiled at the up coming Geneva International Auto Show. Leaked photos show that some of the concept glamor is gone. The C-HR now takes the form of a four door and lost its low roof line, but the overall muscular visual impact and aggressive styling still remains.

With today’s fuel price filling up a tank is no longer a wallet buster. However, the youth market continues to strive for a smaller carbon foot print and the C-HR’s hybrid drivetrain is a great option to satisfy customers. Official details on performance has not yet been released by Toyota, but expect fuel consumption numbers to be similar to the Prius at 4.4L/100km, or 64 mpg.

Production will begin in early 2017 at Toyota’s plant in Turkey which means initial delivery will be Europe bound. Expect to see the C-HR in Canadian showrooms around summer of next year. Click through to check out the gallery of the C-HR.

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Scion Brand to be Discontinued

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When Toyota created the Scion brand, the company’s mission was to create unique vehicles that attracted young buyers. At its peak, in 2006, over 173,000 Scions were sold in America. By 2015, annual sales numbers have dropped to 56,167. With sales numbers drying up, the next logical move for Toyota is to abandon the Scion brand altogether.

The latest release from Toyota said that it will discontinue the xB and the xD models with no plans to bring in replacements for either. However, Scion’s iQ and FR-S is still slated for production albeit they will probably both be wearing a Toyota badge when they hit the showroom floor.

The slumping sales of today’s Scion brand doesn’t tell the true story of the company. The brand, specifically their xB offering created a cult following across all age groups and appealing to the daily driver and to the modifying enthusiasts alike. The brand did achieve it’s mission to attract a younger target market, but Scions history also shows that customer brand loyalty to Toyota is even stronger.

So now we say good bye to a relatively short lived Scion brand, but maybe it’s legacy will live on just under Toyota’s branding.


Scion Introduces Latest Concept, Scion iM

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We’ve seen the pictures that Scion released a few days ago but today they officially unveiled the new Scion iM concept at the 2014 Los Angeles Auto Show. The iM concept is a five-door compact hatchback aimed at the younger crowd who are looking a sporty yet affordable hatchback. The concept car is painted in what Scion calls “Incrediblue” paint, accented with matte silver and gunmetal pieces. Of course, since it is a concept, it is slammed on adjustable coilovers with large 19″ forged alloy wheels with nary a wheel gap.

“The tastes of today’s younger buyers have evolved. They want a car that provides excitement and individuality, as well as the comfort, technology and reliability that Scion offers,” said Scion Vice President Doug Murtha. “The iM Concept combines sleek styling with the versatility of a modern hatchback to catch the eye of Scion customers. Stay tuned for more on how we will bring this vision to the road.”

From the front, the Scion iM concept reminds me of another entry-level sporty hatchback, the Mazda3 hatchback. Out back however with its funky rear diffuser, the iM offers a more unique design. Come production however, that rear end will likely be tamed back down. What do you think about the Scion iM concept?

Scion will be revealing the production early next year at the 2015 New York Auto Show where they will also be unveiling another new Scion model. We know there will be a total of 3 new Scion models over the next 3 years so until then, check out the gallery after the break for a ton more pics!

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Scion Booth Tour – SEMA 2014

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We already covered three of the FR-Ses, FR-S’? FR-Ss? in yesterday’s Scion Tuner Challenge but they did have one other FR-S. The blue FR-S T1 built by Jeremy Lookofsky of Cartel Customs completed the FR-S collection at Scion. The two tone targo top FR-S was actually pretty clean and would’ve held it’s own in the Scion tuner challenge.

Another car was the slayer themed TC that was really well done with airbrushed logos and skulls, suicide doors and Billet Slayer sword blade wheels with a spike for a center cap and of course there is a 32″ TV in the trunk. The Slayer tC was a favorite of Rebecca Garcia, the 2014 Maxim magazine hometown hottie winner who was at the Scion booth. Check after the break for a shot of Rebecca Garcia :)

The xB was represented with a 1970s retro styled build. Built by Scott Kanemura of KMA productions, the xB was inspired by a skateboarder Riley Hawk. The vehicle features both old and new: wood-grain decor, sha carpet, an 8-track player and a pioneer sound system that has the ability to play guitar through the audio system. Of course, with the skateboard theme, the xB is equipped with an INNO rack system designed to store skateboards.

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Scion Teases New iM Concept For LA Auto Show

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The 2014 LA Auto Show is about a month away and Scion has given us a sneak peak at their new iM concept they will be unveiling this year. Sporty is the theme of this new concept car which at first glance doesn’t look too outrageously “concepty”. I can see the LEDs in the lower front fascia disappearing or being toned down but otherwise it looks somewhat production ready.

Scion says the iM Concept car reflects the evolution of Scion as the needs and desires of its youthful customers are evolving, so will the iM herald a move for Scion to offer more than just bare bones sportiness as their buyers age? I thought the goal was for them to have their mature buyers move into Toyota and Lexus vehicles?

We have a side angle of the Scion iM after the break but stay tuned for more news on the iM concept, or hit up instagram and check out the #iMdriven hashtag to follow the conversation.

More Scion iM Concept photos


2015 Scion FR-S Gets A Few Tweaks And New Paint

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Scion has improved the handling of the 2015 by making a few suspension tweaks including stiffening the front and re-tuning of the rear shocks. The result is less body roll and a more responsive and communicative driving experience. A sleeker shark fin antenna replaces the pole antenna found on the pre-2015 FR-S for a more modern look (oh and it apparently is more aerodynamic too). An automatic headlight mode has been added and new larger exhaust tips that sit more flush with the rear bumper complete the exterior changes. On the inside not much has changed except for an updated interior panel with faux carbon fiber. Scion has also changed the design of the key itself, ahh the little details.

“We’re happy to bring the FR-S and tC into a new model year with features and prices that will excite our customers,” Scion Vice President Doug Murtha said. “These two siblings come ready for drivers to make them their own and conquer new roads wherever they go.”

For those that were thinking of getting a white FR-S, you may want to make note of the change in white paint. The 2014 Whiteout paint has been replaced with Halo, a pearl white and Argento silver has been replaced by a new silver called Steel. The new Halo white looks a bit warmer than Whiteout while the new Steel silver looks like it is a cooler hue. You can see the new colors in the gallery below.

Read More, and See 2015 Scion FR-S Photo Gallery


Sportier 2014 Scion tC Arrives in New York

Just after introducing the Scion 10 Series limited production version of each vehicle in its lineup during Scion’s press conference at the New York Auto Show, Doug Murtha, VP of Scion, introduced to us the all-new 2014 Scion tC. Before we get into the details of the 2014 Scion tC, we’ll explain what the 10 Series is.

To celebrate Scion’s 10th anniversary, a limited-production version called the 10 Series will be made of each car in their lineup. The 10 Series vehicles will all be painted in the same premium color they call Silver Ignition. While we don’t know how many of each vehicle will be built as a 10 Series, Scion says they will only be building a total of 10,000 10 Series cars. They’ll begin to arrive at dealerships this summer.

More: 2014 Scion tC Details and Photo Gallery


Toyota To Unveil FT-86 Open Concept in Geneva

There has been much speculation after the release of the Toyota GT86 (Scion FR-S for us) for a follow-up convertible model. Today, Toyota announced that they will be bringing a convertible concept version of the Toyota GT86 sports car to the 2013 Geneva Motor Show in March.

The vehicle will be called the FT-86 Open concept and Toyota says that the car “previews a possible future developmetn of the award-winning GT86 sports coupe”.

Toyota already been testing a prototype version of the car and they’ll be using the concept car in Geneva to gauge public reaction to the idea of a convertible GT86. At this year’s Tokyo Auto Salon the GT86 was extremely popular amongst the tuners and the popularity is mirrored here in North America with hundreds of Scion FR-S littering the SEMA show floor this year.

The sketch looks good, can’t wait pictures of the real thing.


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