The short life of the Acura ILX has been vexed by one glaringly odd standard equipment choice, mediocre reviews, getting outsold by its competition as it posted slower-than-projected sales and a pledge by Honda to upgrade its supposedly upgraded offering. Therefore, when Automotive News reports …
Going Mainstream Has Its Privileges
Acura’s experiment with niche models has failed. Competing in the luxury car business by filling white space with product just didn’t work for the Japanese automaker. In place of slow-selling models like its ZDX and quirky first-gen RDX, the mindset at …
The not-yet-ready-for-primetime Honda Civic saw it quickly returned to sender for refurbishment as the 2013 Honda Civic, now the Acura ILX is headed in the same direction in its very first year. Automotive News reports that the small, Civic-based sedan from Honda’s luxury brand isn’t meeting …
The not-yet-ready-for-primetime Honda Civic saw it quickly returned to sender for refurbishment as the 2013 Honda Civic, now the Acura ILX is headed in the same direction in its very first year. Automotive News reports that the small, Civic-based sedan from Honda’s luxury brand isn’t meeting …
Faint Praise For The World’s Nicest Honda Civic
Acura has a long and storied history of being an innovator since its creation in 1986. As the first luxury brand from Japan, the marque brought with it the first variable valve timing technology known as VTEC, the first drive-by-wire electronic …
It’s no secret that Acura has had a rough couple of years. After an extremely successful launch in the late 1980s, Honda’s luxury marque truly hit high gear in the mid 2000s with such successful models as the TL sedan and MDX crossover. And then things went south with a fury that sent the …
Though some have spread their wings to other markets, when push comes to shove, the Japanese luxury marques are targeted right at North America. That’s certainly the case with Acura, a brand that only sells here and in China. Honda’s luxury marque has been quiet in recent years, but it’s …
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