It appears Audi’s perseverance has paid off. From being the number-three German luxury carmaker for as long as most can remember, the four-ringed brand has just passed Mercedes-Benz for the first quarter of 2010.
This marks the first time Audi’s global sales have ever passed those of Mercedes-Benz, and it’s at a time when Mercedes is having a strong year, which makes the once-alternative German brand’s success even more celebratory.
The reason I love diesel so much was answered on the first fill up of the 2010 Audi Q7 TDI that I am driving from Ottawa to Florida and back for March break.
Having swallowed 87 litres at 99 cents a litre, the range on the computer told me I would be able to travel 890 kms before needing fuel again.
That’s a long time without a pee break.
A few weeks ago we posted Audi’s “Friendly Competition” ad spot where they made fun of BMW by pointing out they always fall short when compared to Audi’s vehicles. Today we have BMW’s response. You can judge for yourself if this was a great response, but in our opinion we think Audi wins this round.
It appears that Audi is resuming its marketing war against BMW. If you recall, during the first round the two automakers took jabs at each other in magazine ads which progressed to the large “checkmate” billboard ads. Now, Audi restarts the war with its latest punch. I can’t wait to see how BMW responds.
Toyota Matrix, 10th Most Ticketed Vehicle
MSN Autos just released a list of the Top 10 Most ticketed vehicles in the United States. The list is pretty interesting on one hand, but after taking a moment to think about the results, its pretty much a useless list. For the most part, the owners of the vehicles on the most ticketed list are younger and tend to speed more often or engage in otherwise ticketable offenses.
Top 10 Most Ticketed Vehicles
10. Toyota Matrix (tied)
10. Audi A4 (tied)
8. Subaru Outback
7. Scion xA
6. Mercedes CLS63 AMG
5. Toyota Solara
4. Mercedes Benz CLK63 AMG
3. Scion xB
2. Scion tC
1. Hummer H2
Jaguar XJ, Least Ticketed Vehicle in the United States
In contrast, the least ticketed vehicles are typically (yes I’m totally stereotyping) owned by older, more mature drivers. Most of these vehicles are also domestic marques, could there be a conspiracy by the domestic auto makers to drive up sales by attempting to convince the public that if they drive one of their vehicles they’ll be less likely to be pulled over?
Top 10 Least Ticketed Vehicles
10. GMC Sierra 1500
10. Buick Lucerne
8. Oldsmobile Silhouette
8. Buick Rainier
6. Mazda6
5. Buick Park Avenue
4. Chevrolet C/K 2500/3500
3. Chevrolet Tahoe
2. Chevrolet Suburban
1. Jaguar XJ
Yesterday was Superbowl XLIII (43 for the Roman numeral impaired) and every year millions of viewers tune in for the commercials as advertisers spend millions for the 30 second spots on the most watched sporting event in North America. Ok, I guess some tune in for the actual game as well. Here are a few of the better commercials this year.
The first Thanksgiving day after Canadian Confederation was back in 1872 and it didn’t become an annual event until 1879. At this point, Thanksgiving day was announced each year based on what important event there was to be thankful for. The actual day and theme of Thanksgiving was changed year to year. Finally, in 1957 the Canadian Government set the day of and theme for the Thanksgiving holiday.
On January 31, 1957, the Canadian Parliament proclaimed: “A Day of General Thanksgiving to Almighty God for the bountiful harvest with which Canada has been blessed … to be observed on the 2nd Monday in October”.
Forget about the world economy, money and investments. For this Thanksgiving long weekend go spend time with people you care about and be thankful for what you have and for those you have around you. Remember, there are people that are lucky if they even eat at all this weekend, let alone enjoy a huge feast.
Happy Thanksgiving!, and with that I give you this video from Audi:
Beyond Media, Inc.
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