Sportier 2014 Scion tC Arrives in New York

Posted by: Kenny Chan onMarch 29th, 2013

Just after introducing the Scion 10 Series limited production version of each vehicle in its lineup during Scion’s press conference at the New York Auto Show, Doug Murtha, VP of Scion, introduced to us the all-new 2014 Scion tC. Before we get into the details of the 2014 Scion tC, we’ll explain what the 10 Series is.

To celebrate Scion’s 10th anniversary, a limited-production version called the 10 Series will be made of each car in their lineup. The 10 Series vehicles will all be painted in the same premium color they call Silver Ignition. While we don’t know how many of each vehicle will be built as a 10 Series, Scion says they will only be building a total of 10,000 10 Series cars. They’ll begin to arrive at dealerships this summer.

You’ll notice that in this post, the Scion tC that I shot is a 10 Series. During the unveiling of the tC we I was actually hanging out at the Scion booth while the unveiling was taking place in the Galleria of the Jacob K. Javits convention center. I had noticed there was a tC hiding under a tarp and with only a couple other photographers around I figured it’d be easier to snag a clean picture at the booth than at the unveiling itself. My gamble paid off as I was treated to a 10 Series tC as the tarp was removed simultaneously with the tC introduction upstairs. One of the coolest features of the 10 Series is what Scion calls the “locator badge” that lights up when the vehicle is unlocked. Yes, the Scion 10 Series cars come pre-riced.

The 2014 Scion tC gets a little FR-S design hand-me-down and receives a new set of headlights and an all-new hood that extends lower towards a more aggressive looking grill. LED accent lighting has also been added to the upper and lower grill treatments. Beneath the rear bumper is a blacked out fake diffuser looking piece flanked by a pair of reflectors. Also new for 2014 on the tC are standard 18 inch alloy wheels (dark grey with machined spoke faces) wrapped with 225/45R18 tires.

On the inside, a new (also standard) 6.1″ LCD touchscreen audio system comes equipped with bluetooth, HD Radio and steering wheel mounted controls. This system will makes its way into all 2014 Scion models, the first non-luxury brand to feature a touchscreen audio system as standard equipment. Of course, those that want more than just standard will be able to upgrade to the all-new Scion BeSpoke Premium Audio system. The upgraded system features navigation and smart phone integration to Aha–a service that allows you to access over 30,000 free radio stations, get the latest news, sports and entertainment and utilize location-based services like Yelp and TripAdvisor.

Scion has upgraded the automatic transmission so shifts (both up and down) are almost twice as fast and as an added bonus will now also blip the throttle on downshifts to limit driveline shock (and put a big smile on your face). Handling improvements have been made via beefier stabilizer bars, upgraded shocks and increased chassis rigidity via additional spot welds. The electronic power steering has also been updated to provide better response.

Added convenience features for the 2014 tC include auto-off headlamps and an auto-up and down driver’s window. The interior is upgraded with premium materials and lighter color fabric on the seats and the headliner. The tC will be available in seven exterior paint colors, including two new additions, Absolutely Red and Blue Streak Metallic. The new tC and 10 Series Scions can be found at dealerships this summer.

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