Silverado campaign kicks off with ‘Strong’ original song

Posted by: Autoblog Canada onJuly 6th, 2013

The marketing of the 2014 Chevrolet Silverado has begun, and The Bowtie has gone all ‘Hearlandia’ with a new campaign called “Strong.” The effort is anchored by a song called Strong, written and performed by country singer Will Hoge as the anthem for the truck and the campaign. Keeping things …

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