Mazda to Continue Selling Diesels in US

Posted by: Xavier Kwan onJuly 24th, 2016

mazda

Mazda has always been a company that veers away from trend and sometimes likes to go against the grain to make themselves stand apart. Take their rotary engines that were the mainstay in the RX7 lineup and eventually made its way into the RX8. So it probably doesn’t come to anyone surprise that Masamichi Kogai, Mazda’s top dog in the US, stated that the company will continue to focus energy in putting out a diesel powered vehicle for the US market.

With the fall out of diesel due to the emission scandal at Volkswagen last year, the diesel market has taken a huge hit in less than 12 months time, and even Volkswagen themselves has stated that diesels will not be in their future business plan. No one can tell if this is a brilliant move to capture a market that no one wants to support, or if this will be a terrible strategic move, but all we know is Mazda doesn’t like the follow trends and it has worked for them in the past.

The struggle Mazda currently faces is producing a diesel engine that meets all emission regulator standards. Similar to what other automakers faced, the challenge is to produce an engine that has clean emissions, good fuel economy, has good performance levels, and still manage to do all that without the use of an exhaust after treatment system.



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