Infiniti Announces New Model Nomenclature

Posted by: Kenny Chan onDecember 18th, 2012

Infinti will be rolling out a new model naming strategy beginning in the 2014 model year. Sedans and coupes will be all grouped under the “Q” model name while Crossovers and SUVs will be grouped under the “QX” model name. The first model under the new naming system will be the Q50, an all-new sports sedan that will be unveiled in Detroit at the North American International Auto Show in January. This will be the G Sedan replacement.

Rounding out the Q models will be the Q60 which replaces the G Coupe and Convertible models, and the Q70 which will be used instead of the M model naming system. The QX line-up will consist of the QX50 (formerly EX), QX60 (formerly JX), QX70 (formerly FX), and QX80 (formerly QX).

Commenting on the revised naming philosophy, Johan de Nysschen, President of Infiniti Motor Company Limited, said:

“Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that ‘Q’ captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti’s first iconic flagship product in 1989.”

I’m not quite sure how I feel about this new naming system. Does Infiniti plan on releasing so many new models that they felt they were going to run out of letters? This change definitely simplifies the model lineup, but at the same time I feel any branding built around the M and especially G models will be lost. With the numbers not directly representing anything, I wonder how different engine sizes will be represented on the new system. For example, the FX37 or FX50 will both be known as the QX70 under the new naming system.



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