Hyundai Booth Tour – SEMA 2014

Posted by: Kenny Chan onNovember 7th, 2014

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You know whoever is in charge of the Hyundai SEMA show cars is a performance freak as each year they make sure to bring something with astronomical power numbers. This year at the 2014 SEMA Show, they brought a couple vehicles to help with that. First up is the white Ark Performance Genesis. This beast is really tastefully done with just the right amount of carbon fiber added to it to keep it looking great without being overdone. Under the hood a Rotrex supercharger bumps the horsepower figure to 550. On the show floor the Genesis was dropped down on its air suspension with its forged concave wheels just slightly tucked. A set of Brembo brakes provides some improved stopping power.

I said that Hyundai brought some cars with astronomical power numbers, while 550 horsepower from the Genesis doesn’t really fit that description, the Bisimoto built 708 horsepower Sonata definitely does even if it’s a lot less than the 1,029 horsepower Genesis Bisimoto built for SEMA last year. Parked beside the Bisimoto Sonata was the JP Edition Sonata which according to Hyundai is supposed to connect Los Angeles street art culture with automotive enthusiasts. I’m not too familiar with Los Angeles street art culture but I don’t think a blank white canvas really reflects that. An AEM cold air intake and MagnaFlow exhaust kit are listed as the performance mods. Alrighty then.

Toca Marketing Group built the “Steel Phoenix” Genesis which features a one-off Garrett twin turbo setup to force feed the 5.0L V8 pushing the output to 600 horsepower. A full ARK Performance catback exhaust system is included to help the engine breathe a bit.

Now let’s talk about the big power. The red Blood Type Racing built Genesis Coupe in the middle of the booth not only looks aggressive with its wide bolt on over fenders and super wide body kit by Japanese designer Kei Miura, but is packing nearly 1000 horsepower under the hood via a Precision turbo with the boost cranked way up plus a shot of nitrous. The BTR Genesis Coupe is 40mm wider up front and 60mm wider out back.



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