How and why Nissan nearly killed off Infiniti

Posted by: Autoblog Canada onJanuary 25th, 2013

Launched in 1990, Infiniti was expected to be Japan’s answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker’s now infamous early marketing campaign, its product line over the past twenty-four years has …

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