Frankfurt Motor Show (IAA) Preview – Audi

Posted by: Kenny Chan onSeptember 6th, 2013

The Frankfurt Motor Show or as its more commonly known, the IAA (Internationale Automobil-Ausstellung) – International Motor Show is fast approaching and there are quite a few interesting debuts this year. Audi is set to unveil a few production cars along with a couple concepts, one of which we’ve seen before (sort of). Let’s start with the production vehicles that we expect Audi will be debuting. The refreshed A8/S8 sedan features a slightly redesigned lower front fascia, and hood with minimally changed lines. Seriously, you’re going to have to google the 2013 A8/S8 to see the differences. One obvious change though, are the new LED matrix headlights featuring dynamic signal indicators.

These aren’t just a fancy mirror/projection system to scatter the LED light but more like a dozen LED projectors on each side that can be individually powered on/off and dimmed. It’s similar to the Jewel Eye LED headlights found on the Acura RLX. They feature a dynamic high beam mode that will automatically power off individual projectors to prevent blinding oncoming vehicles. Under that newly designed hood lie some changes in the engine line. The 3.0 TFSI gets a 20 horsepower bump while the 4.0 TFSI gets a more modest 10 horsepower bump. On the diesel side, the 3.0 TDI remains relatively unchanged with a small 4 horsepower bump and the 4.2 TDI gets a 30 horsepower bump. No word yet on whether the current 510 horsepower S8 flagship will get a power bump as well.

The A3/S3 line may be joined by a new convertible model at the IAA. Audi has been spotted testing an S3 with a soft-top powered by the same EA888 motor found in the S3 and mk7 Golf R. While Audi has confirmed other models will be making their debut, there has been no word of the convertible A3/S3 so we will have to wait and see when they’ll land.

Audi will be celebrating the production of its 500,000th TT by releasing a limited production model called the TTS Competition. The TTS Competition will be available only in Imola Yellow and Nimbus Grey and the grey leather interior will feature yellow stitching and a limited edition numbered plaque. On the outside a spoiler will feature risers that match the silver roll hoops behind each seat. The powerplant under the hood remains unchanged.

On the concept car front, Audi will be bringing version two of the Quattro Concept it introduced to the world a few years back. The supposedly shelved project has been given a new lease on life and it comes bearing a few welcome changes this go-round. First off, the bit that most of you care about is the engine. Gone is the inline-five 2.5L that pumped out 408 horsepower, replaced now with a twin turbo 4.0L V8 that produces 552 horsepower. This is now coupled with an electric motor that produces an additional 148 horsepower for a combined hybrid power output of 691 horsepower. All this power matched with a Quattro powertrain rockets the concept from 0 to 100km/h in just 3.7 seconds. All this performance comes at an equally impressive 2.5L/100 km fuel economy (that’s about 95 mpg for our American friends). On the outside the Quattro concept has grown quite a bit in every direction. It is over a foot longer and 4 inches wider than the original Quattro Concept. The hood vent has been deleted as have the headlight accents. The Quattro Concept definitely looks like its moved a step closer to a production vehicle design and looks less “concepty”.

There are also rumors floating around of an A3 based “mini-minivan” concept like the Mercedes-Benz B-Class which some consider to be a small minivan rather than a hatchback. BMW is looking to enter this segment as well with its Concept Active Tourer they unveiled last year at the Paris Motor Show. We’ll just have to wait until next week to see if there is anything to this rumor.

All in all, Audi is expected to showcase 28 vehicles in their booth which they’ve been busy building nearly two months ago. The new A8 headlights will not be the only LED powered technology that will dazzle visitors to the Audi booth as the display will feature over 11 million LEDs powered by over 150 km of cables creating what Audi calls its “Hanging Cities” display.



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