Not something you expect to see when you’re at the beach in the Dominican Republic, but Red Bull is not known to put on stuff we all expect! If you recall, this is from the same guys that brought us the F1 car on ice to celebrate the return of the Canadian Grand Prix.
A few weeks ago we posted Audi’s “Friendly Competition” ad spot where they made fun of BMW by pointing out they always fall short when compared to Audi’s vehicles. Today we have BMW’s response. You can judge for yourself if this was a great response, but in our opinion we think Audi wins this round.
It appears that Audi is resuming its marketing war against BMW. If you recall, during the first round the two automakers took jabs at each other in magazine ads which progressed to the large “checkmate” billboard ads. Now, Audi restarts the war with its latest punch. I can’t wait to see how BMW responds.
In 2008, Formula One announced that it wouldn’t return to Montreal for the Canadian Grand Prix. To celebrate the return of the Canadian Grand Prix for 2010, Sebastien Buemi drives an F1 car on the frozen waters located near the circuit Gilles Villeneuve.