Cadillac Unveils Chevy Volt based ELR

Posted by: Kenny Chan onJanuary 15th, 2013

Last year Cadillac announced they’ll be bringing a production version of the Converj Concept dubbed the ELR to the 2013 North American International Auto Show. The images they released showed what looked to be a miniature CTS coupe. Today they finally unveiled it to a throng of media and industry professionals here at Cobo Hall.

The Cadillac ELR has an aggressive appearance, mostly due to the signature Cadillac look in such a small package. When asked what they thought about the ELR, one attendee said it looked “very Cadillac”. Hope that is a good thing! The headlights have been modernized with multiple LED projectors (this seems to be the trend) and the taillights are also LED based. The ELR rolls on a set of 20″ wheels which are wrapped with a special set of low resistance tires.

The ELR is powered by a setup just like in the Chevy Volt wherein a 1.4L engine runs only to generate power to charge up the batteries. On the ELR, Cadillac has introduced an on-demand regeneration system activated by a set of paddles by the steering wheel. When activated it utilizes the forward momentum of the vehicle to generate electricity to be stored in the battery. Of course there is a regenerative braking system as well. The output of the powertrain on the ELR is about 295 lb-ft of torque. The ELR can travel up to 55 km before the gas engine needs to kick in to top up the battery, the Chevy Volt on the other hand can go over 60km.

Pricing details were not revealed but Cadillac did say that this vehicle will be produced in limited numbers to maintain exclusivity, so it’ll likely come with a corresponding price tag. The rumor is just north of $60k

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