Cadillac to debut ELR in Detroit at NAIAS

Posted by: Shelton Kwan onDecember 19th, 2012

Cadillac will be showing off the new ELR Coupe at the North American International Auto Show next month in Detroit. Based off of the Converj concept shown at the 2009 NAIAS, the ELR Coupe will be powered by an electric drive unit, as well as a small 4 cylinder engine-generator when battery power runs low, much like the Chevy Volt.

The Cadillac ELR will be built at General Motor’s Detroit-Hamtramck Assembly plant right alongside the Volt. It is the only US automotive plant to mass manufacture extended range electric vehicles. The ELR Coupe will be the first 2 door car to be built at this plant since the 1999 Cadillac Eldorado.

“The ELR will be in a class by itself, further proof of our commitment to electric vehicles and advanced technology,” Reuss said in a keynote address at the SAE Convergence Conference in Detroit. “People will instantly recognize it as a Cadillac by its distinctive, signature look and true-to-concept exterior design.”

Production is scheduled to begin in late 2013

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