Buick Envisions Bigger Crossover Marketshare

Posted by: Kenny Chan onJanuary 11th, 2016


Buick has brought over its made in China Envision to steal some of the crossover market from the Audi Q5, Acura RDX and Lincoln MKC. In terms of Buick’s lineup, it will slot in between the Enclave and Encore.

The Envision will be powered by a 252 horsepower 2.0L turbo engine featuring start-stop technology and will be paired with Buick’s first twin clutch all-wheel-drive system. The interior comes standard with 8-way power adjustable front seats with adjustable lumbar. Taller passengers will be happy to hear they also include adjustable thigh support. Heated front seats, rear seats, and steering wheel are also standard. If you live in a warm climate, cooled front seats are an option.

While Buick may be targeting the aforementioned vehicles, I think it will really being on the radar for those shopping the MKC and less so for those in the market for a Q5. The crossover market is really crowded so we’ll see how well the Envision will do, but there really is no better time for Buick to try to gain some crossover market share. American’s love to buy Chinese made products that sound like they are made in the USA so on that account, they should snap up the Envision like hot cakes.

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